This year, the success of Super Bowl ads will be measured in large part by how bloggers respond. Market research firms will monitor hundreds of blogs to determine which ads create buzz with consumers and which fall flat.

Although this certainly shows the growing influence of bloggers, market researchers recruiting panelists to review Super Bowl ads seems to steer away from the essence of what blogging is about. If a Super Bowl ad is creative (or lame) enough, rest assured, bloggers will talk about it. Recruiting bloggers to specifically blog about Super Bowl ads isn't a whole lot different than paying a focus group to sit around a room and discuss them.

Adam Ostrow